Grand Avenue Press Release

Not Your Ordinary Jewelry Line – Luxury Style without the Inflated Price

New jewelry and lifestyle brand currently disrupting the industry.


Los Angeles, CA. Wednesday, October 3, 2018 — Grand Avenue Jewelry, the exquisitely designed and affordable new jewelry line, announced today that they are working on a new collection. Boasting contemporary designs that are specially crafted for versatility and luxury at a widely attainable pricepoint, the brand addresses the gap that the jewelry industry hasn’t been able to fill until now.  The new collection will add a few more of the minimalist pieces that they have become known for, and add a few more statement pieces – perfect for the holidays.

Grand Avenue’s co-founders, Courtney Wood and Yuriko Mitsuyama, decided to create accessories for the everyday woman after realizing there was a desperate need for high-quality jewelry that could be enjoyed by women from all walks of life. Wanting to enrich the lives of women much like themselves, the longtime friends and businesswomen created a plan to launch a brand that would address the affordability over quality issue that the fashion industry has become known for. A short time later, Grand Avenue Jewelry was born.

“I had gotten very frustrated with the quality and price point of the jewelry currently on the market,” says Yuriko Mitsuyama. “Courtney and I started talking about the idea of starting our own line of affordable luxury jewelry, and we very quickly realized that it was not only possible, but necessary.”

Its line of 14k gold-plated bracelets, necklaces and earrings were fashioned with flexibility in mind. Whether you’re heading to a board meeting, attending a local art exhibit or enjoying a family dinner at


home, each piece is designed to compliment your style and your life.

Courtney Wood says, “Each piece of jewelry is designed with three questions in mind: 1. Would I feel great wearing this? 2. How many different ways can I wear this? 3. Will I still want to wear this years from now? What we end up with is jewelry that is equal parts beautiful, versatile and timeless.”

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